Cinema 21 COURSE OVERVIEW
American Cinema and the Global Market

All materials on this and subsequent pages are copyright © 1999 by Bruce R. Cook

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Objectives | Overview of Modules | Calendar | Grading | Top

Use these buttons to proceed to the instructional modules.

Home Page

Module 1
weeks 1 & 2

Module 2
weeks 3 & 4

Module 3
weeks 5 to 11

Module 4
weeks 12 to 18

Instructor Bio

HOW TO USE THIS COURSE:

There is an argument being offered in this class:

Each of the four modules consists of weekly readings and an assignment. Click to the appropriate module, read the overview and objectives for that module, then proceed to the readings for that week. When done with the readings, click to the assignment. When you have completed your assignment e-mail it to the instructor using

brucecook@earthlink.net

OBJECTIVES OF THE COURSE:

 i.) To provide foreign and non-foreign students a survey of training methods for film students in the US. Knowledge of topic will be demonstrated by Internet administered quiz.

 ii.) To compare foreign national film school systems, guild training in US and abroad, and US film school training. Knowledge of topic will be demonstrated by Internet administered quiz.

 iii.) To prepare an education and career plan with measurable objectives. Plan will be submitted by e-mail.

 iv.) To survey the exhibition and distribution mechanism in the hometown of the student. Understanding of topic will be demonstrated in a material submitted by e-mail.

 v.) To share understanding of such mechanisms with other students around the world, deriving a more accurate global perspective of the global film business. Sharing will be demonstrated by postings to course bulletin board by students.

Objectives | Overview of Modules | Calendar | Grading | Top

COURSE OVERVIEW:
THE COURSE CONSISTS OF 4 MODULES

MODULE ONE: Film Studies in the U.S. Compared and Contrasted to Other Countries

  1. Cinema studies in the US compared to other countries: apprenticeship within unions; higher education; internships.
  2. Curriculum design of the LACC program. Links to other film programs. Links to the film industry.
  3. MODULE TWO: Educational and Career Objectives

  4. Setting career objectives. Making educational plans to achieve objectives.
  5. Devising working plans to achieve career objectives. Getting first jobs in the film industry.
  6. MODULE THREE: Box Office dollars and Global Distribution—Macro and Micro views

  7. Structure of the world film industry. Continental organization scheme. National organization schemes.
  8. International distribution by major studios. Patterns of revenue and patterns of domestic content within national markets.
  9. Ties to the television industry. Broadcast, satellite, and cable distribution. Videocassette rentals and sales. Pay per view, direct satellite broadcast, special venues
  10. Surveys of various national cinemas: number of films produced per year; number distributed to foreign markets; number of films imported.
  11. Local content laws; exclusionary practices.
  12. Dominance of American content in world distribution and exhibition. Historical development. Root causes. Cultural causes. Economic causes.
  13. Changes in current distribution and exhibition patterns. Emerging markets.
  14. MODULE FOUR: The Evolving Market for Film Content

  15. Emerging media: DVD, Internet, big screen video exhibition.
  16. Changing production modes: HDTV to film; DV to film and tape; Super 16; Super 35; TV originated on film.
  17. Models for growth of independent production companies. R and K reproduction strategies.
  18. Models for growth of distribution and exhibition companies. Gaining market share.
  19. Niche marketing.
  20. Strategic planning for growth of national cinemas.
  21. Intellectual capital compared to infrastructure, tangible assets, and capital.

Objectives | Overview of Modules | Calendar | Grading | Top

CALENDAR

ASSIGNMENTS AND GRADES:

Assignment

Date

Week
#

% of
Final
Grade

Exchange of e-mail addresses and short bio

8/23

2

02

Survey of Film training in student’s home area

8/30

3

05

Educational objective and career objective

9/6

4

03

Educational plan

9/13

5

05

Career Plan

9/20

6

05

Student’s local theatrical distribution chain

9/27

7

05

Student’s local production scene

10/4

8

05

Student’s local television distribution chain

10/11

9

05

Student’s local content laws re foreign programs

10/18

10

05

American share of local market

10/25

11

05

Quiz 1—Modules 1, 2, and 3

11/1

12

05

Student’s local availability of new media

11/8

13

05

Student’s local availability of production modes

11/15

14

05

Student’s local production companies

11/22

15

05

Market share of local exhibitors

11/29

16

05

Survey of local niche markets

12/6

17

10

Posting to bulletin board & participation: always

 -----

1-17

10

Final Evaluation: Module 4

12/13 

----- 

10

TOTAL

 

 

100

Objectives | Overview of Modules | Calendar | Grading | Top

GRADING POLICIES AND MISCELLANY

Grading Scale 90-100%=A; 80-89%=B; 70-79%=C; 60-69%=D; below 60%=F

ATTENDANCE: Don't miss posting on the bulletin board each week. Your participation is necessary.

LATE PAPERS: There are no late assignments. There are no makeup exams. There are no incompletes, except for hospitalization or death in your immediate family. In other words, this is like the real world: do your work on time or be fired (with an F).

CLASS CONTACTS: The e-mail addresses of the students will be made available to each other, so that they may share information about assignments.

COURSE MATERIALS: Will be provided over the Internet.

HOMEWORK: This class requires between 6 and 9 hours per week of reading and work. Make sure that your schedule has room for this. There is something due nearly every week of the semester. You cannot put things off and expect to pass this course.

FINAL COMMENT: You cannot pass this class without doing all assignments. It is assumed for this course that you are fluent in written English. You will be graded accordingly. If you have problems with the language, make sure you get help with editing and proofreading.

Objectives | Overview of Modules | Calendar | Grading | Top

Home Page

Module 1
weeks 1 & 2

Module 2
weeks 3 & 4

Module 3
weeks 5 to 11

Module 4
weeks 12 to 18

Instructor Bio